Why we do it our way.
No matter how good a vision may be, delivering it through the traditional vision statement renders it ineffective. Your audiences will not be able to frame it within a meaningful perspective or see any relevancy. That is why we embed your vision firmly within a story.
There is no contradiction between story and facts. On the contrary, embedding information (be it a vision, a strategy, a solution or an intervention) within a powerful narrative structure ensures that the information makes perfect sense and that it resonates with its audiences. Information that is embedded in a story is easier to understand, relate to, engage with, internalize, remember, repeat and act upon.
After all, story is hardwired in our minds. It is the fundamental way we understand the world and the times we live in. It is how we remember our past and how we envision our future. A statement may inform. A proposition may impress. An argument may convince. But only a powerful story resonates with an audience and makes them believe. Believe in who you are and in what you do.
Strategy that is not rooted in Vision will not be embraced.
Vision that is not rooted in Story will not be understood.
Story that is not rooted in Truth will not be trusted.
