This indicates a positive response to your ‘character’ but a negative response to your ‘plot’.
Your audience is intensely connected with your organization, but no one is moving an inch. Much like in a French Film, it is a dimly lit scene, where lovers are staring into each other’s eyes, exchanging meaningful glances, but nothing happens. This is fixable. You can drive action through the reevaluation of your greater purpose and your strategy and through the renewal of boundaries and accountability and goals and objectives.
Internal: you have a stagnant and complacent culture of mostly satisfied but unambitious employees.
External: you have a doting clientele, a fan club that loves you but isn’t buying what you are selling.
Reevaluate your greater purpose and strategy
Set internal boundaries and impose discipline
Set external goals and objectives
Quadrant no. 1: Success Story
This indicates a positive response to both your ‘character’ and your ‘plot’.
This is where you want to be: your audiences love and identify with the character of your organization and brand. Your purpose, the plot of your story, makes them want to follow you to the ends of the earth. Congratulations!
If this quadrant is measured under employees, you have an engaged, enthusiastic, committed and ambitious culture of employees with their eyes on the ball and their hearts in the game. You have a successful organization and a winning team of mavericks and champions.
If this quadrant is measured under customers or consumers, you have a satisfied, delighted and loyal clientele who gladly put their trust in you and in what you have to offer.
Celebrate your success, honor your heroes and raise the bar.
Never succumb to hubris or become lazy and complacent.
Stay humble and stay hungry
Quadrant no. 3: Tragedy
This indicates a negative response to both your ‘character’ and your ‘plot’.
Your audience sees you as a disaster waiting to happen. Much like the Titanic, everyone is jumping ship, attempting to escape the catastrophe that lies ahead. This the worst place to be. All there is to do, really, is to go up in flames and rise up from the ashes, like a phoenix.
If this quadrant is measured under employees, you have a despondent and despairing culture of employees who can’t wait to leave, and who in the meantime just go through the motions and withdraw into their shells.
If this quadrant is measured under customers or consumers, you are most definitely on a sinking ship.
Go down gracefully
But rise up from the ashes like a phoenix
And start anew
Quadrant no. 2: B-Movie
This indicates a negative response to your ‘character’ but a positive response to your ‘plot’.
Your audiences think that you succeed at the expense of everyone around you. The story is a tale of opportunism and exploitation. Not the best place to be, but not the worst, either. This is fixable through a reevaluation of your identity, re-calibration of your values and renewal of internal and external relationships.
If this quadrant is measured under employees, you have a fragmented and aggressive culture with employees who benefit from jobs and rewards but who are in a competitive, if not downright adversarial, relationship with coworkers and management. Not much synergy, collaboration or teamwork here.
If this quadrant is measured under customers or consumers, you have an opportunistic and fickle clientele who will leave you the instant a competitor offers a better deal.
Reevaluate your identity
Re-calibrate your values
Renew or restore internal and external relationships
The power of your story determines the measure of your success.