The Masterstory® Team
Strategy Director: drs. Ashraf Ramzy
Drs. Ashraf Ramzy is founder and director of MasterStory®, based in Amsterdam, the Netherlands. Ramzy specializes in Narrative, Identity and Strategy. He has been featured in major publications and television and radio interviews, is a guest lecturer at the Rotterdam School of Management at the Erasmus University in Rotterdam, Department of Corporate Communication Center, and has presented at the Smithsonian Institute in Washington, DC.
He is a contributing author to Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results, authoring a chapter titled “How Story Powers Enduring Brands” (Jossey-Bass, 2006). He also contributed to Branding. State-of-the-Art Visions of Dutch Professionals with a chapter titled “Storytelling” (in Dutch; Adformatie Groep, 2013).
As a brand and reputation strategist and story consultant with an academic background and a master’s degree in the field of Narratology, he has been putting the power of story to work for clients for more than 30 years. Since discovering the field of Narratology in 1982, understanding and applying Story has been a personal passion, an academic pursuit and a professional career.
Prior to launching Narrativity® and MasterStory®, Ramzy worked at renowned agencies such as BBDO, TBWA and Publicis. He has worked for (multinational) clients such as Nissan, Canon, Frito-Lay, Santander Asset Management, AXA Belgium, Aer Lingus, the Netherlands Heart Foundation, the Amsterdam Maritime Museum, SNV Netherland, Development Organization, the National Institutes for Public Health and the Environment and several Dutch Ministries (Urban Planning; Traffic & Transport; Health).