The Masterstory® Team
Research Director: Drs. Robert Goos SMP
Drs. Robert Goos SMP is Director of Goos Marketing Research. In 1988 he graduated as an Urban Planner at the University of Amsterdam, where he spent another two years as a teacher of Methods and Techniques, after which he pursued his career in market research. Since September 1993, he is a founder and owner of Goos Marketing Research. In addition, out of interest and a desire to further improve the quality of his work, he completed the Nima A, B and C1 studies and was certified as SMP (Senior Marketing Professional) by Nima* and EMC (European Marketing Confederation) in 2013.
Next to working as a researcher and advisor, Robert is also active in education. For SRM** Training since 2004 as a coach for Nima B students in the development of an operational marketing plan (Nima B2) and recently as a coach for participants in the Nima / MOA course Customer Insight Management (CIM) in writing their final paper. At the Kronenburgh College in The Hague, Robert teaches MEAO students the subjects Market Research & Statistics and Economics.
* Nima is the Netherlands Institute of Marketing
** SRM is the Dutch Foundation for Advertising and Marketing Education.