Journey. From complexity to clarity
This process from vision to MasterStory is a journey from complexity to clarity. Working closely together with you and your leadership team, we take the following four steps:
- Discover your MasterStory
- We articulate, sharpen and embed your vision firmly within a powerful and clarifying story structure: your MasterStory. This ensures that the vision makes perfect sense and resonates with your audiences, internally and externally.
- Develop your MasterStory
- We determine the conditions and consequences of the MasterStory for leadership, strategy, culture and brand. This ensures that the vision is put to action and that the action is aligned.
- Deliver your MasterStory
- Power your Culture. We bring the vision to life internally and communicate it clearly, consistently and compellingly. This ensures that you inform, engage and inspire your internal audiences.
- Power your Brand. We bring your vision to life externally and inject substance and relevance into your brand. This ensures that you attract, engage and delight your external audiences.
- Determine the Impact of your MasterStory
- With StoryMeter® we continually measure and monitor the impact of your MasterStory on your business. The results show how your audiences perceive and relate to your organization and brand. They also provide a clear direction for organizational and business development, brand and reputation management and internal and external communication strategy.