Ashraf managed to turn something incredibly complex into a very short yet powerful masterstory, enabling us to better shape our future.
Working with Ashraf was a great pleasure. Ashraf helps you truly understand what business you are in and what purpose your organization has. In his words: ‘the nuclear core of what you are doing or pursuing’. In this quest to understand the matter at hand, he leads a process where he asks questions and forces you to be truly honest. After every session I felt intellectually challenged to the limit but most satisfied with my team’s progress and their very positive feedback. In the end Ashraf managed to turn something incredibly complex into a very short yet powerful masterstory, enabling us to better position our program, to more clearly convey our purpose and to better shape our future.