Ashraf is an internationally acknowledged thought leader in the field of corporate story and rightfully so.
Ashraf applied his in-depth knowledge of storytelling to his lecture and with total fascination I listened to his insights and very useful advice as well as practical tips on how to apply the ‘science’ of corporate story to my own organization. As part of my executive International MSc corporate communications, I had the pleasure to attend a whole day session on the why, what, how of corporate stories lectured by Ashraf Ramzy. Ashraf is an internationally acknowledged thought leader in the field of corporate story and rightfully so. Ashraf applied his in-depth knowledge of storytelling to his lecture and with total fascination I listened to his insights and very useful advice as well as practical tips on how to apply the ‘science’ of corporate story to my own organization. Not only did I enjoy the actual content of his presentation, also the way the information was presented was highly engaging; Ashraf came extremely well prepared. In the words of Ashraf: Story frames reality…, it drives strategy… and… it inspires…, to me Ashraf framed reality of corporate identity, helped to drive strategy and was truly inspiring! I would love to have the opportunity to work with Ashraf on our corporate story.