What is the link between strategy and story? For me the connection is in leadership: a leader has the responsibility to both set the direction and to convey it.
What is the link between strategy and story? That was the first question that I asked after meeting with Ashraf Ramzy. For me the connection is in leadership: a leader has the responsibility to both set the direction and to convey it. The ancient laws of stories offer very contemporary insights. The hero, the villain, the holy grail all have their place in a good story as well as in a sound strategy. Ashraf Ramzy has taken the Boertien group back to its core story. In addition to that story, one requires a good storyteller. Our management team therefore underwent media training, where the story was very firmly tested. It abundantly passed the test!