StoryMaster®: We teach you some serious story skills.
In-Company/On-Site StoryMaster® Executive Program
To secure your MasterStory and the application of StoryMeter® within your organization, we offer the in-company, on-site StoryMaster® Executive Program. This Executive Program equips your executives with the narrative methods and techniques needed to master story in business:
What is story, what is a good story and what makes a Story good?
What is vision and how do you sharpen the vision?
How do you embed the vision within a narrative structure?
How do you ensure the vision makes perfect sense and resonates?
How do you tell a story and tell it well?
How do you spread the story?
How do you write a briefing for narrative communication and campaigns?
Story Analysis and Impact Measurement
How do you elicit and harvest stories?
How do you analyze stories?
How does story work?
How do you make story work for you?
After successful completion of the Program the executive possesses the knowledge, skills and confidence to:
Train and coach co-workers in storytelling
Develop and deliver a MasterStory
Elicit and analyze story
Measure the power and impact of a story.
There is a difference between the story and the telling.
The telling is about communicating well.
The Story is about finding truth and making sense of it.