Why we do what we do.
Because you should be the captain of your fate and the master of your destiny. Working from a vision gives you freedom, autonomy and sovereignty.
Vision driven companies are intrinsically motivated. Their locus of control is internal. They are proactive and innovative. Vision driven companies are successful because the clarity of their purpose forges a unity of effort that is unstoppable. They are united at the core and agile at the surface. They are guided by a strong and solid sense of self, a firm and focused sense of direction and a clear and compelling sense of purpose. That makes the MasterStory a powerful instrument of leadership and a prerequisite for good governance.
If you base your strategy on being better, faster and smarter than your competition, who is really in control? You or your competition? And if you base your strategy on doing what the customer thinks they want, who is really in charge? You or your customer? Let’s face it, the competition is too unpredictable, the consumer too fickle, the economy too volatile and the future of your company too valuable to depend on forces beyond your control. Take charge!