Ashraf is an internationally acknowledged thought leader in the field of corporate story and rightfully so.

Ashraf applied his in-depth knowledge of storytelling to his lecture and with total fascination I listened to his insights and very useful advice as well as practical tips on how to apply the ‘science’ of corporate story to my own organization. As part of my executive International MSc corporate communications, I had the pleasure to attend a whole day session on the why, what, how of corporate stories lectured by Ashraf Ramzy. Ashraf is an internationally acknowledged thought leader in the field of corporate story and rightfully so. Ashraf applied his in-depth knowledge of storytelling to his lecture and with total fascination I listened to his insights and very useful advice as well as practical tips on how to apply the ‘science’ of corporate story to my own organization. Not only did I enjoy the actual content of his presentation, also the way the information was presented was highly engaging; Ashraf came extremely well prepared. In the words of Ashraf: Story frames reality…, it drives strategy… and… it inspires…, to me Ashraf framed reality of corporate identity, helped to drive strategy and was truly inspiring! I would love to have the opportunity to work with Ashraf on our corporate story.

What separates Ashraf from other consultants, experts and thought leaders in this area is that he has a proven methodology.

Ashraf Ramzy is a world-renowned expert on storytelling. With the topic having become fashionable again in the current business environment, what separates Ashraf from other consultants, experts and thought leaders in this area is that he has a proven methodology for how storytelling can be effectively used in corporate and leadership communication. Building on this expertise, Ashraf is a regular contributor to our executive education programs at Rotterdam School of Management, with executives seeing the immediate value and relevance of what he brings.

If you think you understand corporate storytelling, wait until you’ve heard Ashraf Ramzy.

If you think you understand corporate storytelling, wait until you’ve heard Ashraf Ramzy. His stream of eye-opening insights, brought with unrelentless enthusiasm, both inspires and challenges. After Ashraf you will simply think different about communicating.

I really enjoyed the lecture of Ashraf. He is very inspiring.

As a student at the Corporate Communication Center, I really enjoyed the lecture of Ashraf. He is very inspiring and gives good insights in what is corporate identity and how to translate a corporate or brand DNA into an attractive story. His lecture is a good balance between theory and practice. Exactly what I was looking for!

Ashraf Ramzy’s class on Organizational Identity captured my attention the whole day long

When Ashraf Ramzy taught a class on stories during the advanced elective masterclass on Organizational Identity (Erasmus University), I was both professionally and personally inspired. He succeeded to capture my attention the whole day long talking about just ‘one’ subject: stories, but with a multidisciplinary and highly intellectual approach, and most of all with a personal and engaging style.

Ashraf Ramzy has that rare combination of qualities that allow him to function successfully in a demanding field, yet at the same time a mind capable of reflection. 

As coordinator of research group, here at NIAS, on the theme of “The Reception of Forms of American Mass Culture”, I have come to think highly of Mr. Ashraf Ramzy. Through his contributions, written as well as oral, to our deliberations, our group has come to know a man who has that rare combination of qualities – a highly practical mind, and a quick wit that allow him to function successfully in a demanding professional field, yet at the same time a mind capable of reflection and interpretation. In other words, a combination of the practical and the theoretical, in constant cross – fertilization. He was a delight to listen to – his insights are fresh and provocative; his command of English is remarkable. He is a man with the capacity to function well in any number of settings under any pressures or constraints. He has my full endorsement.

The way Ashraf tells about creating corporate stories, about the narrative elements and the results of a good story it makes you think differently, personally and professionally.

Normally it is hard to listen a whole day to the same lecturer, talking about only one topic. But from the moment Ashraf started you got moved and inspired. The way Ashraf tells about creating corporate stories, about the narrative elements and the results of a good story it makes you think differently, personally and professionally.

Mr. Ramzy opened our eyes for developments in every day culture in a way that invited all of us to participate in an inspiring debate.

On behalf of a mid-week study and training course on communication and public relations strategies, I invited Mr. Ashraf Ramzy for a lecture on modern culture, mass psychology and the influence of narrative traditions in our culture. His lecture was a great success for all participants of the course. Mr. Ramzy opened our eyes for developments in every day culture in a way that invited all of us to participate in an inspiring debate. In his clear analysis he combined a broad cultural education with a good feeling for changes in modern ways of living among different generations. He was very much engaged in the questions that were raised and could make other people enthusiastic for the subject, although this was not very familiar to them. It was a pleasure for me to have invited Mr. Ramzy and I have good memory on our cooperation.