shape your future

Your masterstory® is an instrument of leadership.
It determines your positioning,
clarifies your purpose
and directs your strategy.
This ultra-compact, high impact narrative places the shaping of your future
exactly where it belongs: firmly in your hands.

To the drawing board

When you get stuck while developing a strategy, positioning or proposition, you have to go back to the drawing board to find the solution. This is where I excel.

I specialize in resolving complexity: abstract issues, complicated problems, tough dilemma’s and existential questions. In close collaboration we rapidly and methodically develop the deep insights needed to build your masterstory®.

Narratologist

My name is Ashraf Ramzy. I’m a Narratologist. A graduate in the science of what story is and what it does, how it works and why it works.

With over 30 years’ experience as strategy consultant, guiding clients such as the European Commission, the Dutch government, international NGOs, cultural and non-profit organizations, start-ups and businesses, I will help you develop your masterstory®.

“The power of your story
determines the measure
of your success.”

The right questions

Developing the masterstory® demands well-motivated strategic decisions. My narratological method is a pressure cooker process involving decision makers, influencers and leaders. Decisions made together, in the same room, at the same time are more robust and enduring than decisions made individually, separately, over time.

My narratological method is highly effective. Not because I have all the answers or offer quick and easy solutions. I don’t. But I do know how to ask the right questions. And I ask them mercilessly. I challenge you where necessary, and do not shy away from heated discussion. This intensive process produces exactly the deep insights needed to build your own and unique masterstory®.

Clients

An overview of clients who preceded you in a wide range of categories:
Government – NGO, Non Profit & Culture – Universities – Start Ups – Corporate & Small Business

what clients say

Select one of the categories, click on one of the quotes and read what clients say about my method and results.

Thanks to Ashraf we were able to create a story which supports and nourishes our new…

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Anja Haver

Head of Marketing - Het Scheepsvaartmuseum (The National Maritime Museum)

Thanks to Ashraf we were able to create a story which supports and nourishes our new brand essence.

Anja Haver

Head of Marketing - Het Scheepsvaartmuseum (The National Maritime Museum)

Ashraf Ramzy helped us to the core of our identity. I definitely recommend teaming u…

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Stephan Koole

Head of Communication - Ministry of Traffic & Water

Ashraf Ramzy helped us to the core of our identity. I definitely recommend teaming up with him when you need a high impact vision and mission narrative.

Stephan Koole

Head of Communication - Ministry of Traffic & Water

What separates Ashraf from other consultants, experts and thought leaders in this ar…

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Joep Cornelissen

Professor of Corporate Communication and Management - Rotterdam School of Management, Erasmus University

What separates Ashraf from other consultants, experts and thought leaders in this area is that he has a proven methodology…

Joep Cornelissen

Professor of Corporate Communication and Management - Rotterdam School of Management, Erasmus University

Mr. Ramzy crafted a brand strategy which hit our audience and our ambitions right on…

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Bram Lebo

CEO - Expatica Media Group

Mr. Ramzy crafted a brand strategy which hit our audience and our ambitions right on target. We’ve had enormous success with it. And, he resurrects the courage that others try to bury.

Bram Lebo

CEO - Expatica Media Group

With his sharp analysis and vision Ashraf Ramzy supported us in the process to devel…

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Inge Kalmeijer

Head Internal Communications & PR - ABN AMRO Private Banking Nederland

With his sharp analysis and vision Ashraf Ramzy supported us in the process to develop a clear, distinctive and relevant proposition to our target audience.

Inge Kalmeijer

Head Internal Communications & PR - ABN AMRO Private Banking Nederland