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shape your future

Your masterstory® is an instrument of leadership.
It determines your positioning,
clarifies your purpose
and directs your strategy.
This ultra-compact, high impact narrative places the shaping of your future
exactly where it belongs: firmly in your hands.

To the drawing board

When you get stuck while developing a strategy, positioning or proposition, you have to go back to the drawing board to find the solution. This is where I excel.

I specialize in resolving complexity: abstract issues, complicated problems, tough dilemma’s and existential questions. In close collaboration we rapidly and methodically develop the deep insights needed to build your masterstory®.


My name is Ashraf Ramzy. I’m a Narratologist. A graduate in the science of what story is and what it does, how it works and why it works.

With over 30 years’ experience as strategy consultant, guiding clients such as the European Commission, the Dutch government, international NGOs, cultural and non-profit organizations, start-ups and businesses, I will help you develop your masterstory®.

“The power of your story
determines the measure
of your success.”

The right questions

Developing the masterstory® demands well-motivated strategic decisions. My narratological method is a pressure cooker process involving decision makers, influencers and leaders. Decisions made together, in the same room, at the same time are more robust and enduring than decisions made individually, separately, over time.

My narratological method is highly effective. Not because I have all the answers or offer quick and easy solutions. I don’t. But I do know how to ask the right questions. And I ask them mercilessly. I challenge you where necessary, and do not shy away from heated discussion. This intensive process produces exactly the deep insights needed to build your own and unique masterstory®.


An overview of clients who preceded you in a wide range of categories:
Government – NGO, Non Profit & Culture – Universities – Start Ups & Small Business – Corporate

what clients say

Select one of the categories, click on one of the quotes and read what clients say about my method and results.