About Ashraf Ramzy
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Entries by Ashraf Ramzy
There is nothing more important than a deeper understanding of who the Hero is and discern the truly heroic within yourself and within others. It will make you a better storyteller because it gives substance to your truth and depth to your beauty. It make you a better leader because you will recognize, unlock and unleash the truly heroic within yourself and, more importantly, within those you lead and serve.
In this episode we will take a closer look at 8 components of the Hero’s Profile.
The Hero is (1) the protagonist, who (2) suffers and struggles towards (3) a greater purpose. He (4) overcomes obstacles and (5) defeats the villain. He (6) brings rescue to (7) his beneficiary and (8) changes the world.
So, the next time you are composing a leadership or corporate or brand story, please ask yourself: are you busy with finding the right words? Or are you busy trying to do the right thing, no matter what the cost? Are you trying to look good and sound good? Or are you trying to find the Heroic within yourself, your organization or your brand?
Remember, Story is not about words. It is about Heroic action. After all, there is a difference between the man who tells you he is funny and the man who makes you laugh.
Every Story is someone’s Story. And that someone is the Hero. All the other elements converge into the Hero and emanate from the Hero. The Hero is the essence and engine of Story.