StoryMeter® measures and monitors the impact of your MasterStory on your organization and brand. The results provide a clear direction for organizational and business development, brand and reputation management and internal and external communication strategy.
A vision embedded within story structure is driven by two elements: identity and purpose. In story terms, these are ‘character’ and ‘plot’. StoryMeter® measures if, how and how much your audiences identify with the character of your organization or brand. It also measures if, how and how much your audiences are committed to your company or brand purpose.