Why MasterStory®?
Traditional vision statements don’t work. They lack the power and the clarity you need to lead and to succeed. The vision itself is rarely inspiring outside of the boardroom. Delivered as a statement, it is devoid of meaning. That creates unnecessary complexity and only confuses your audiences. To lead and succeed in the 21st century, you need a substantially stronger leadership tool.
Introducing MasterStory®. The Clarity of Purpose you need to lead and succeed.
We sharpen your vision and embed it firmly within a powerful and clarifying story structure: your MasterStory. We determine the consequences of your MasterStory for your leadership, strategy, culture and brand. We bring your MasterStory to life, internally and externally. And we monitor the impact of your MasterStory on your business. Your MasterStory frames your vision, guides your decisions and directs your actions. It creates the clarity of purpose you need to lead and succeed.
Strategy that is not rooted in Vision will not be embraced.
Vision that is not rooted in Story will not be understood.
Story that is not rooted in Truth will not be trusted.
