Corporate & MKB

What is the link between strategy and story? For me the connection is in leadership: a leader has th…

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Drs. H. van der Molen

General Director - Boertiengroep

What is the link between strategy and story? For me the connection is in leadership: a leader has the responsibility to both set the direction and to convey it.

What is the link between strategy and story? That was the first question that I asked after meeting with Ashraf Ramzy. For me the connection is in leadership: a leader has the responsibility to both set the direction and to convey it. The ancient laws of stories offer very contemporary insights. The hero, the villain, the holy grail all have their place in a good story as well as in a sound strategy. Ashraf Ramzy has taken the Boertien group back to its core story. In addition to that story, one requires a good storyteller. Our management team therefore underwent media training, where the story was very firmly tested. It abundantly passed the test!

Drs. H. van der Molen

General Director - Boertiengroep

A unique phenomenon in the world of marketing and brand management.

The narrative ap…

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Thom J.C.M. Albers

Director Worldwide Marketing - R&D Friesland Nutrition (Friesland Coberco Dairy Foods)

A unique phenomenon in the world of marketing and brand management.

The narrative approach of Mr. Ramzy gave us the breakthrough we so eagerly waited for. It provided us with a mental and practical framework in which we got a grip on the complex subject matter and in which we could assign the various and interconnected elements their proper place resulting in an integral whole; workable, marketable and communicable. This framework, or rather, this Story appealed to and resonated with Mothers everywhere in such a profound and universal manner that we were able to use this Story as our platform for brand management and marketing communication and apply it both in Europe and in Asia. A unique phenomenon in the world of marketing and brand management.

Thom J.C.M. Albers

Director Worldwide Marketing - R&D Friesland Nutrition (Friesland Coberco Dairy Foods)

Ashraf is an inspiring man. A few hours with him gives you the energy to take a good look at your pl…

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Leo van der Goot

RTL Netherlands

Ashraf is an inspiring man. A few hours with him gives you the energy to take a good look at your plans and sharpen your focus.

By working together with Ashraf, the intense love for a well told story has grown even stronger. Ashraf is an inspiring man. A few hours with him gives you the energy to take a good look at your plans and sharpen your focus. Because life is an incredibly long and exciting story … and Ashraf is the man that can help you tell that story, like no one else can.

Leo van der Goot

RTL Netherlands

Ashraf has the unique ability to guide this process of discovery in an enthusiastic and inspiring wa…

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Suzanne van Dooren

Manager Marketing & Communication - Rabobank Alkmaar

Ashraf has the unique ability to guide this process of discovery in an enthusiastic and inspiring way.

The development of the corporate story of Rabobank Alkmaar has been a fascinating learning journey. Very insightful! Ashraf has the unique ability to guide this process of discovery in an enthusiastic and inspiring way.

Suzanne van Dooren

Manager Marketing & Communication - Rabobank Alkmaar

Ashraf Ramzy enables an organization to understand at a deeper level what really is going in within …

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Jan Hol

VP Corporate Communications - Océ

Ashraf Ramzy enables an organization to understand at a deeper level what really is going in within an organization.

Ashraf Ramzy enables an organization to understand at a deeper level what really is going in within an organization, among employees and how this impacts its functioning and its success. The insights he generates, contribute significantly to the vitality of an organization. Especially in an era where people derive a great deal of meaning and purpose from their work. By clearly mapping out organizational perceptions, and providing direction for organizational development, he provides a robust foundation for a solid business strategy and measurably contributes to organizational success.

Jan Hol

VP Corporate Communications - Océ

In a series of workshops Ashraf Ramzy brought, with much inspiration, the success story of Hollywood…

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Andy Santegoeds

Manager Program Strategy - RTL Netherlands

In a series of workshops Ashraf Ramzy brought, with much inspiration, the success story of Hollywood to the practice in RTL in Hilversum.

Storytelling is the foundation of any TV program, from scripted drama to real life soap. So basic, so beautiful, so challenging, but oh so difficult. In a time when the lure of technological effects is greater than ever, a good story is worth more than a thousand Computer Generated Images. In a series of workshops Ashraf Ramzy brought, with much inspiration, the success story of Hollywood to the practice in RTL in Hilversum. To create a good TV program, you need a good story. Content is King, Storytelling Rules.

Andy Santegoeds

Manager Program Strategy - RTL Netherlands

Ashraf has come up with some of the most innovative and substantial models for working with stories….

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Karen Dietz

PhD Consultant, Coach, Facilitator - KarenDietz.com

Ashraf has come up with some of the most innovative and substantial models for working with stories. I highly recommend him!

I love working with Ashraf. I am always astounded at his depth and understanding of the dynamics of stories in business applications. He has come up with some of the most innovative and substantial models for working with stories, contributing significantly to the field and to his clients. Ashraf is truly a master in the field of organizational stories and I highly recommend him!

Karen Dietz

PhD Consultant, Coach, Facilitator - KarenDietz.com

The narrative approach of Ramzy gave an enormous impulse to the organization as we wanted to be.

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Reinier Jansen

Communications Manager - KLM Cargo - Product Market Group Pharmaceutical Logistics

The narrative approach of Ramzy gave an enormous impulse to the organization as we wanted to be.

Ashraf Ramzy helped our unit – of 18 people from 8 different countries – to develop joint ambitions for our future. There were complex issues on the table as: is our service still relevant, what is our positioning in the market, could the internal cooperation be better? By using the metaphor of ‘the triumphant hero’ Ashraf Ramzy opened the doors to a different way of thinking. We looked a topic that has been discussed several times at the traditional meetings from a completely different perspective. By asking simple questions a new structure was created. This led to a number of joint ambitions for the future that were included in the business plan. But it brought more: it created more commitment, as there was a great support throughout the organization, which gave an enormous impulse to the organization as we wanted to be; an open and non-hierarchical space for talent, ideas and initiative.

Reinier Jansen

Communications Manager - KLM Cargo - Product Market Group Pharmaceutical Logistics

Ashraf is one of the few truly inspirational individuals one will meet in the travel through life. <...

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Magali Bongrand

Managing Director - Tirzah Consulting Ltd.

Ashraf is one of the few truly inspirational individuals one will meet in the travel through life.

Ashraf is one of the few truly inspirational individuals one will meet in the travel through life. Ashraf is not only a fantastic story teller. He is a story structurer, de-structurer, and builder. He will tell your story, your organization’s story, with a strength and a flow that communicates the most complex values in the simplest and clearest way.  Ashraf’s determination and creativity enables him to innovate with exciting techniques in the field of communication. As an individual and as a professional, Ashraf is a person you must meet.

Magali Bongrand

Managing Director - Tirzah Consulting Ltd.

Truly inspirational.

With the help of Ashraf’s narrative approach, organizations e…

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Richard van den Boogaard

Filmmaker - Merken Branded Channels

Truly inspirational.

With the help of Ashraf’s narrative approach, organizations embark on a quest to find their identity and develop this into a corporate/brand story which enhances perception from all stakeholders involved. Truly inspirational.

Richard van den Boogaard

Filmmaker - Merken Branded Channels

Ashraf´s humor, sensitivity and powerful dedication makes him a man you cannot miss.

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Coen Zwezerijnen

Founder/Owner - Coen Zwezerijnen Veranderaars & Karakterbouwers

Ashraf´s humor, sensitivity and powerful dedication makes him a man you cannot miss.

Ashraf is the guy who understands his own roots or inner soul. From that starting point he has created his own flourishing business. Ashraf´s humor, sensitivity and powerful dedication makes him a man you cannot miss.

Coen Zwezerijnen

Founder/Owner - Coen Zwezerijnen Veranderaars & Karakterbouwers

Strategic inspiring story creation

is an absolute strong point of Ashraf, creating n…

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Gerry Wientjens

Managing Director - Wientjens BV

Strategic inspiring story creation

is an absolute strong point of Ashraf, creating new unexpected views. Next to the quality of work and content, it is also a great pleasure to work with Ashraf.

Gerry Wientjens

Managing Director - Wientjens BV