Corporate & MKB

What is the link between strategy and story? For me the connection is in leaders…

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Drs. H. van der Molen

General Director - Boertiengroep

What is the link between strategy and story? For me the connection is in leadership: a leader has the responsibility to both set the direction and to convey it.

What is the link between strategy and story? That was the first question that I asked after meeting with Ashraf Ramzy. For me the connection is in leadership: a leader has the responsibility to both set the direction and to convey it. The ancient laws of stories offer very contemporary insights. The hero, the villain, the holy grail all have their place in a good story as well as in a sound strategy. Ashraf Ramzy has taken the Boertien group back to its core story. In addition to that story, one requires a good storyteller. Our management team therefore underwent media training, where the story was very firmly tested. It abundantly passed the test!

Drs. H. van der Molen

General Director - Boertiengroep

Very inspiring and ‘eye opening’

Ashraf was a very inspiring and &#8…

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Arjen Veltman

Manager - Moso International BV

Very inspiring and ‘eye opening’

Ashraf was a very inspiring and ‘eye opening’ contribution during our project to develop a new corporate website. With his broad experience and refreshing ideas, he helped us to create a very satisfying result.

Arjen Veltman

Manager - Moso International BV

Ashraf inspires

Ashraf inspires, creates clarity and triggers to find the core m…

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Caroline Kamerbeek

General Director - DNV GL

Ashraf inspires

Ashraf inspires, creates clarity and triggers to find the core messages and stories of the organization through close interaction with the group. Top expert!

 

 

 

Caroline Kamerbeek

General Director - DNV GL

In a series of workshops Ashraf Ramzy brought, with much inspiration, the succes…

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Andy Santegoeds

Manager Program Strategy - RTL Netherlands

In a series of workshops Ashraf Ramzy brought, with much inspiration, the success story of Hollywood to the practice in RTL in Hilversum.

Storytelling is the foundation of any TV program, from scripted drama to real life soap. So basic, so beautiful, so challenging, but oh so difficult. In a time when the lure of technological effects is greater than ever, a good story is worth more than a thousand Computer Generated Images. In a series of workshops Ashraf Ramzy brought, with much inspiration, the success story of Hollywood to the practice in RTL in Hilversum. To create a good TV program, you need a good story. Content is King, Storytelling Rules.

Andy Santegoeds

Manager Program Strategy - RTL Netherlands

The narrative approach of Ramzy gave an enormous impulse to the organization as …

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Reinier Jansen

Communications Manager - KLM Cargo - Product Market Group Pharmaceutical Logistics

The narrative approach of Ramzy gave an enormous impulse to the organization as we wanted to be.

Ashraf Ramzy helped our unit – of 18 people from 8 different countries – to develop joint ambitions for our future. There were complex issues on the table as: is our service still relevant, what is our positioning in the market, could the internal cooperation be better? By using the metaphor of ‘the triumphant hero’ Ashraf Ramzy opened the doors to a different way of thinking. We looked a topic that has been discussed several times at the traditional meetings from a completely different perspective. By asking simple questions a new structure was created. This led to a number of joint ambitions for the future that were included in the business plan. But it brought more: it created more commitment, as there was a great support throughout the organization, which gave an enormous impulse to the organization as we wanted to be; an open and non-hierarchical space for talent, ideas and initiative.

Reinier Jansen

Communications Manager - KLM Cargo - Product Market Group Pharmaceutical Logistics

Ashraf goes above and beyond what one can expect from a business partner. I woul…

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Kurt Frenier

Vice President Sustainability & Hydration - PepsiCo Global Beverages HQ

Ashraf goes above and beyond what one can expect from a business partner. I would recommend teaming up with Ashraf at any time!

Ashraf is one of those exceptional people that you meet in life. He goes above and beyond what one can expect from a business partner. Ashraf was an anchor person in the conception of the Smiths-to-Lay’s rebranding strategy for Smiths Food Group back in 2001. Always stepping back and looking at the bigger (consumer) picture and applying lateral thinking based on vast experience and knowledge of many industries, brands, and market models he was always in search for what “story” could help deliver the desired business impact. The in-market results (then, and to date) show that his cornerstone strategic rebranding advise was spot-on. When in search for a person that can truly work through your “what-business-am-I-in?”-question (… as company, as brand, or as product), as well as any desired future mission you want to accomplish, I would recommend teaming up with Ashraf at any time!

Kurt Frenier

Vice President Sustainability & Hydration - PepsiCo Global Beverages HQ

Getting a story right is not so easy, but working with Ashraf showed us that it …

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Francisca Gorgodian

Head of Corporate Responsibility & Communication - KAEFER

Getting a story right is not so easy, but working with Ashraf showed us that it can be made easier, clearer and to the point.

Getting a story right is not so easy, but working with Ashraf showed us that it can be made easier, clearer and to the point. It was a good experience running through a workshop where we had to ensure that we were all understanding the same thing and going in the same direction. Ashraf helped us to find our “hero” and our “story”.

Francisca Gorgodian

Head of Corporate Responsibility & Communication - KAEFER

Ashraf is an inspiring man. A few hours with him gives you the energy to take a …

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Leo van der Goot

RTL Netherlands

Ashraf is an inspiring man. A few hours with him gives you the energy to take a good look at your plans and sharpen your focus.

By working together with Ashraf, the intense love for a well told story has grown even stronger. Ashraf is an inspiring man. A few hours with him gives you the energy to take a good look at your plans and sharpen your focus. Because life is an incredibly long and exciting story … and Ashraf is the man that can help you tell that story, like no one else can.

Leo van der Goot

RTL Netherlands

A unique phenomenon in the world of marketing and brand management.

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Thom J.C.M. Albers

Director Worldwide Marketing - R&D Friesland Nutrition (Friesland Coberco Dairy Foods)

A unique phenomenon in the world of marketing and brand management.

The narrative approach of Mr. Ramzy gave us the breakthrough we so eagerly waited for. It provided us with a mental and practical framework in which we got a grip on the complex subject matter and in which we could assign the various and interconnected elements their proper place resulting in an integral whole; workable, marketable and communicable. This framework, or rather, this Story appealed to and resonated with Mothers everywhere in such a profound and universal manner that we were able to use this Story as our platform for brand management and marketing communication and apply it both in Europe and in Asia. A unique phenomenon in the world of marketing and brand management.

Thom J.C.M. Albers

Director Worldwide Marketing - R&D Friesland Nutrition (Friesland Coberco Dairy Foods)

With his sharp analysis and vision Ashraf Ramzy supported us in the process to d…

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Inge Kalmeijer

Head Internal Communications & PR - ABN AMRO Private Banking Nederland

With his sharp analysis and vision Ashraf Ramzy supported us in the process to develop a clear, distinctive and relevant proposition to our target audience.

We were completely stuck at ABN AMRO Private Banking when we were searching for the ‘story’ behind the way we wanted to advise a specific clientele on some major financial consequences in their private affairs. We wanted a clear vision on what our added value as Private Bank exactly was. And, on how to communicate this internally and to the market. Because we were triggered by the way Ashraf Ramzy works, we asked him to help us. He challenged us to look further, beyond the limitations of the familiar and to think in scenarios, in possibilities. With his sharp analysis and vision, he supported us in the process to develop a clear, distinctive and relevant proposition to our target audience. This formed the basis on which developed our marketing and communication strategy.

Inge Kalmeijer

Head Internal Communications & PR - ABN AMRO Private Banking Nederland

Ashraf has an incredible capacity to bring out the best of a client’s narrativ…

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Michael Grealy

Asset Management - CHRO Santander

Ashraf has an incredible capacity to bring out the best of a client’s narrative and transpose it in terms that appeal to the target audience. He is a natural and powerful storyteller who works with great passion, energy and creativity. I wish him every success in MasterStory.

Michael Grealy

Asset Management - CHRO Santander

Ashraf has the unique ability to guide this process of discovery in an enthusias…

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Suzanne van Dooren

Manager Marketing & Communication - Rabobank Alkmaar

Ashraf has the unique ability to guide this process of discovery in an enthusiastic and inspiring way.

The development of the corporate story of Rabobank Alkmaar has been a fascinating learning journey. Very insightful! Ashraf has the unique ability to guide this process of discovery in an enthusiastic and inspiring way.

Suzanne van Dooren

Manager Marketing & Communication - Rabobank Alkmaar

Ashraf Ramzy enables an organization to understand at a deeper level what really…

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Jan Hol

VP Corporate Communications - Océ

Ashraf Ramzy enables an organization to understand at a deeper level what really is going in within an organization.

Ashraf Ramzy enables an organization to understand at a deeper level what really is going in within an organization, among employees and how this impacts its functioning and its success. The insights he generates, contribute significantly to the vitality of an organization. Especially in an era where people derive a great deal of meaning and purpose from their work. By clearly mapping out organizational perceptions, and providing direction for organizational development, he provides a robust foundation for a solid business strategy and measurably contributes to organizational success.

Jan Hol

VP Corporate Communications - Océ