Getting a story right is not so easy, but working with Ashraf showed us that it can be made easier, clearer and to the point.

Getting a story right is not so easy, but working with Ashraf showed us that it can be made easier, clearer and to the point. It was a good experience running through a workshop where we had to ensure that we were all understanding the same thing and going in the same direction. Ashraf helped us to find our “hero” and our “story”.

With his sharp analysis and vision Ashraf Ramzy supported us in the process to develop a clear, distinctive and relevant proposition to our target audience.

We were completely stuck at ABN AMRO Private Banking when we were searching for the ‘story’ behind the way we wanted to advise a specific clientele on some major financial consequences in their private affairs. We wanted a clear vision on what our added value as Private Bank exactly was. And, on how to communicate this internally and to the market. Because we were triggered by the way Ashraf Ramzy works, we asked him to help us. He challenged us to look further, beyond the limitations of the familiar and to think in scenarios, in possibilities. With his sharp analysis and vision, he supported us in the process to develop a clear, distinctive and relevant proposition to our target audience. This formed the basis on which developed our marketing and communication strategy.

Ashraf was a very inspiring and ‘eye opening’ contribution during our project to develop a new corporate website. With his broad experience and refreshing ideas, he helped us to create a very satisfying result.

Ashraf is an inspiring man. A few hours with him gives you the energy to take a good look at your plans and sharpen your focus.

By working together with Ashraf, the intense love for a well told story has grown even stronger. Ashraf is an inspiring man. A few hours with him gives you the energy to take a good look at your plans and sharpen your focus. Because life is an incredibly long and exciting story … and Ashraf is the man that can help you tell that story, like no one else can.

Ashraf inspires, creates clarity and triggers to find the core messages and stories of the organization through close interaction with the group. Top expert!

Ashraf Ramzy enables an organization to understand at a deeper level what really is going in within an organization, among employees and how this impacts its functioning and its success. The insights he generates, contribute significantly to the vitality of an organization. Especially in an era where people derive a great deal of meaning and purpose from their work. By clearly mapping out organizational perceptions, and providing direction for organizational development, he provides a robust foundation for a solid business strategy and measurably contributes to organizational success.

Strategic inspiring story creation is an absolute strong point of Ashraf, creating new unexpected views. Next to the quality of work and content, it is also a great pleasure to work with Ashraf.

Ashraf goes above and beyond what one can expect from a business partner. The in-market results show that his cornerstone strategic rebranding advise was spot-on. I would recommend teaming up with Ashraf at any time!

Ashraf is one of those exceptional people that you meet in life. He goes above and beyond what one can expect from a business partner. Ashraf was an anchor person in the conception of the Smiths-to-Lay’s rebranding strategy for Smiths Food Group back in 2001. Always stepping back and looking at the bigger (consumer) picture and applying lateral thinking based on vast experience and knowledge of many industries, brands, and market models he was always in search for what “story” could help deliver the desired business impact. The in-market results (then, and to date) show that his cornerstone strategic rebranding advise was spot-on. When in search for a person that can truly work through your “what-business-am-I-in?”-question (… as company, as brand, or as product), as well as any desired future mission you want to accomplish, I would recommend teaming up with Ashraf at any time!

With the help of Ashraf’s narrative approach, organizations embark on a quest to find their identity and develop this into a corporate/brand story which enhances perception from all stakeholders involved. Truly inspirational.

The development of the corporate story of Rabobank Alkmaar has been a fascinating learning journey. Very insightful! Ashraf has the unique ability to guide this process of discovery in an enthusiastic and inspiring way.

In a series of workshops Ashraf Ramzy brought, with much inspiration, the success story of Hollywood to the practice in RTL in Hilversum.

Storytelling is the foundation of any TV program, from scripted drama to real life soap. So basic, so beautiful, so challenging, but oh so difficult. In a time when the lure of technological effects is greater than ever, a good story is worth more than a thousand Computer Generated Images. In a series of workshops Ashraf Ramzy brought, with much inspiration, the success story of Hollywood to the practice in RTL in Hilversum. To create a good TV program, you need a good story. Content is King, Storytelling Rules.

What is the link between strategy and story? That was the first question that I asked after meeting with Ashraf Ramzy.

For me the connection is in leadership: a leader has the responsibility to both set the direction and to convey it. The ancient laws of stories offer very contemporary insights. The hero, the villain, the holy grail all have their place in a good story as well as in a sound strategy. Ashraf Ramzy has taken the Boertien group back to its core story. In addition to that story, one requires a good storyteller. Our management team therefore underwent media training, where the story was very firmly tested. It abundantly passed the test!