The narrative approach of Ramzy gave an enormous impulse to the organization as we wanted to be.

Ashraf Ramzy helped our unit – of 18 people from 8 different countries – to develop joint ambitions for our future. There were complex issues on the table as: is our service still relevant, what is our positioning in the market, could the internal cooperation be better? By using the metaphor of ‘the triumphant hero’ Ashraf Ramzy opened the doors to a different way of thinking. We looked a topic that has been discussed several times at the traditional meetings from a completely different perspective. By asking simple questions a new structure was created. This led to a number of joint ambitions for the future that were included in the business plan. But it brought more: it created more commitment, as there was a great support throughout the organization, which gave an enormous impulse to the organization as we wanted to be; an open and non-hierarchical space for talent, ideas and initiative.

Ashraf goes above and beyond what one can expect from a business partner. I would recommend teaming up with Ashraf at any time!

Ashraf is one of those exceptional people that you meet in life. He goes above and beyond what one can expect from a business partner. Ashraf was an anchor person in the conception of the Smiths-to-Lay’s rebranding strategy for Smiths Food Group back in 2001. Always stepping back and looking at the bigger (consumer) picture and applying lateral thinking based on vast experience and knowledge of many industries, brands, and market models he was always in search for what “story” could help deliver the desired business impact. The in-market results (then, and to date) show that his cornerstone strategic rebranding advise was spot-on. When in search for a person that can truly work through your “what-business-am-I-in?”-question (… as company, as brand, or as product), as well as any desired future mission you want to accomplish, I would recommend teaming up with Ashraf at any time!

Getting a story right is not so easy, but working with Ashraf showed us that it can be made easier, clearer and to the point.

Getting a story right is not so easy, but working with Ashraf showed us that it can be made easier, clearer and to the point. It was a good experience running through a workshop where we had to ensure that we were all understanding the same thing and going in the same direction. Ashraf helped us to find our “hero” and our “story”.

Ashraf is an inspiring man. A few hours with him gives you the energy to take a good look at your plans and sharpen your focus.

By working together with Ashraf, the intense love for a well told story has grown even stronger. Ashraf is an inspiring man. A few hours with him gives you the energy to take a good look at your plans and sharpen your focus. Because life is an incredibly long and exciting story … and Ashraf is the man that can help you tell that story, like no one else can.

With his sharp analysis and vision Ashraf Ramzy supported us in the process to develop a clear, distinctive and relevant proposition to our target audience.

We were completely stuck at ABN AMRO Private Banking when we were searching for the ‘story’ behind the way we wanted to advise a specific clientele on some major financial consequences in their private affairs. We wanted a clear vision on what our added value as Private Bank exactly was. And, on how to communicate this internally and to the market. Because we were triggered by the way Ashraf Ramzy works, we asked him to help us. He challenged us to look further, beyond the limitations of the familiar and to think in scenarios, in possibilities. With his sharp analysis and vision, he supported us in the process to develop a clear, distinctive and relevant proposition to our target audience. This formed the basis on which developed our marketing and communication strategy.

Ashraf has an incredible capacity to bring out the best of a client’s narrative and transpose it in terms that appeal to the target audience. He is a natural and powerful storyteller who works with great passion, energy and creativity. I wish him every success in MasterStory.

Ashraf has the unique ability to guide this process of discovery in an enthusiastic and inspiring way.

The development of the corporate story of Rabobank Alkmaar has been a fascinating learning journey. Very insightful! Ashraf has the unique ability to guide this process of discovery in an enthusiastic and inspiring way.

Ashraf Ramzy enables an organization to understand at a deeper level what really is going in within an organization.

Ashraf Ramzy enables an organization to understand at a deeper level what really is going in within an organization, among employees and how this impacts its functioning and its success. The insights he generates, contribute significantly to the vitality of an organization. Especially in an era where people derive a great deal of meaning and purpose from their work. By clearly mapping out organizational perceptions, and providing direction for organizational development, he provides a robust foundation for a solid business strategy and measurably contributes to organizational success.