Truly inspirational.

With the help of Ashraf’s narrative approach, organizations embark on a quest to find their identity and develop this into a corporate/brand story which enhances perception from all stakeholders involved. Truly inspirational.

Mr. Ramzy crafted a brand strategy which hit our audience and our ambitions right on target. We have had enormous success with it.

After doing an analysis of the needs and lifestyle of expatriates – a rather complex group of people – Mr. Ramzy crafted a story of the relationship between us and them. Based on this story he built a brand strategy which hit our audience and our ambitions right on target. The Expatriate was our “Beneficiary”. The sense of “Being a Stranger in a Strange Land” was the “Villain”.  Language was the “Obstacle” and connecting with surroundings was the “Desirable Object”. And we would be the expatriate’s Hero: solving problems, delivering information, and showing the way to an interesting life. It was something both the company and our readers could really grab onto, and we’ve had enormous success with it. The Hero positioning, combined with a slightly defiant motto (phrased from the Expatriate’s point of view) – “I am not a tourist” — were quickly embraced by our target group. Months later, when we had to change our name due to trademark issues, Ramzy recommended an adequate response strategy, again based on his insights in story structure and the Hero’s Journey, he quickly adapted the strategy to the new name and strengthened it in the process. A novel approach that got us to where we wanted to be, the way we wanted to go. And, he resurrects the courage that others try to bury.

Ashraf´s humor, sensitivity and powerful dedication makes him a man you cannot miss.

Ashraf is the guy who understands his own roots or inner soul. From that starting point he has created his own flourishing business. Ashraf´s humor, sensitivity and powerful dedication makes him a man you cannot miss.

Ashraf has come up with some of the most innovative and substantial models for working with stories. I highly recommend him!

I love working with Ashraf. I am always astounded at his depth and understanding of the dynamics of stories in business applications. He has come up with some of the most innovative and substantial models for working with stories, contributing significantly to the field and to his clients. Ashraf is truly a master in the field of organizational stories and I highly recommend him!

Strategic inspiring story creation

is an absolute strong point of Ashraf, creating new unexpected views. Next to the quality of work and content, it is also a great pleasure to work with Ashraf.

Ashraf is one of the few truly inspirational individuals one will meet in the travel through life.

Ashraf is one of the few truly inspirational individuals one will meet in the travel through life. Ashraf is not only a fantastic story teller. He is a story structurer, de-structurer, and builder. He will tell your story, your organization’s story, with a strength and a flow that communicates the most complex values in the simplest and clearest way.  Ashraf’s determination and creativity enables him to innovate with exciting techniques in the field of communication. As an individual and as a professional, Ashraf is a person you must meet.

Ashraf’s insight and experience kept our attention and focus on the whole story instead of bits and pieces.

I had the chance to attend the workshop from MasterStory, given by Mr. Ramzy. As our startup was preparing for the investor’s pitch and working around the clock to get everything ready, this workshop was an invaluable contribution to our story, helping us to refine our vision, take the rough edges off the main story we were trying to tell, and help us focus better on the whole story instead of bits and pieces. Ashraf’s insight and experience, together with his charismatic style was an essential part of the workshop, and kept our attention and focus on understanding how a vision is formed, and how important it is to be able to translate that vision into a story that will captivate the audience, be it investors, customers, or co-founders. I am looking forward to the next opportunity to attend the future sessions of MasterStory and wish him and his team the best of all.

Ashraf was able to align our visions and communication, and bring it into a much deeper and concise level to reach a wider audience.

We worked with Ashraf to crystallize our messaging and positioning at a very early stage of start-up. We are a team of 3 co-founders with a different communication style. Ashraf was not only able to align our visions and communication, he was able to bring it into a much deeper and concise level to reach wider audience.

I strongly recommend to work with Ashraf, even for a short period of time. It will bring value to you.